Bobcat S740 vs New Holland L230: Which Is the Better Value?
The Bobcat S740 averages $45,733 CAD at auction, compared to $30,681 for the New Holland L230. That's a $15,052 difference. Based on 44 verified Canadian auction results tracked by TrackCheck, here's the full breakdown.
The Verdict
The New Holland L230 is the better value buy for most Canadian buyers, averaging $15,052 less than the S740.
Bobcat S740
SSL$45,733 CAD avg
$25,046
Low
$61,667
High
16
Sales
Avg 2,045 hours · 2016–2021 model years
Full price guide →New Holland L230
SSL$30,681 CAD avg
$12,902
Low
$64,841
High
28
Sales
Avg 1,509 hours · 2012–2017 model years
Full price guide →How do S740 and L230 specs compare?
| Spec | Bobcat S740 | New Holland L230 |
|---|---|---|
| Horsepower | 74 hp | — |
| Rated Operating Capacity | 2,400 lbs | — |
| Operating Weight | 7,940 lbs | — |
| Lift Type | vertical | — |
| Frame Size | mid | — |
| High Flow | 1 gpm | — |
What are the key differences between S740 and L230?
- Price: The L230 is $15,052 cheaper on average (33% savings).
- Usage: Used S740s average 2,045 hours while L230s average 1,509 hours.
Both Bobcat and New Holland retain value well. See our depreciation guide for brand rankings.
Looking for a S740 or L230? Check current listings with Deal Scores.
Which is the better value: S740 or L230?
Choose the Bobcat S740 if:
- You prefer Bobcat's dealer network and parts availability
Choose the New Holland L230 if:
- You want lower upfront cost ($15,052 savings)
- You prefer New Holland's dealer network and parts availability
How do S740 and L230 prices compare by year?
| Year | Bobcat S740 | New Holland L230 |
|---|---|---|
| 2021 | $55,187 (2) | — |
| 2020 | $46,079 (2) | — |
| 2019 | $40,040 (6) | — |
| 2018 | $55,776 (2) | — |
| 2017 | $37,923 (2) | $62,780 (2) |
| 2016 | $50,778 (2) | — |
| 2015 | — | $32,746 (4) |
| 2014 | — | $42,502 (2) |
| 2013 | — | $23,664 (4) |
| 2012 | — | $26,128 (14) |
Prices in CAD. Numbers in parentheses are sample size. Lower price highlighted.
How do S740 and L230 prices compare by hours?
| Hours | Bobcat S740 | New Holland L230 |
|---|---|---|
| 0-999 hrs | $61,193 (2) | $43,282 (6) |
| 1,000-1,999 hrs | $51,955 (8) | $31,068 (10) |
| 2,000-2,999 hrs | $37,923 (2) | $31,179 (4) |
| 3,000-3,999 hrs | $33,204 (2) | $28,108 (2) |
| 4,000+ hrs | $25,722 (2) | — |
Hours matter more than age for resale value. See our hours vs age analysis.
Where can I buy a S740 or L230 in Canada?
Bobcat S740
2022 Bobcat S740
3,199 hrs · Maxwell
$44,900 CAD
2022 Bobcat S740
N/A hrs · Owen Sound
$44,900 CAD
None Bobcat S740
1,774 hrs · Dungannon
$48,000 CAD
2018 Bobcat S740
3,254 hrs · Stoney Creek
$41,000 CAD
New Holland L230
No active listings right now.
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